General Business Information
Superbox Trading Ltd. was established in 2014 and is involved in the import and local distribution of various products in electronics, kitchenware, Tableware, Glassware, non-stick pots and pans, CCTV cameras and accessories.To date our key focus is on wholesale and retail within all our product range (under the Brand SuperBox Home). Our main areas of activities are mentioned below:
In this category we currently have the Superbox free to air decoder and the SuperBox TV antennae and our decoder is approved by the communications authority of Kenya. Both of these products are distributed countrywide under a dealership network which we have built over time. Soon we are also launching Android TV boxes in this range to take advantage of the now evolving market of the Over the Top (OTT) TV which enables one to stream TV and videos through such product offerings as Netflix and Showmax
The above products are sold under our own trademark SuperBox which is locally registered as a trademark to protect it from misuse by other traders and also ensure product quality is maintained at all times.
Kitchenware, Tableware & Glassware
This range trades under two brands Ambition and Domotti both from Poland which we are in final stages of negotiations to be the sole distributors in Kenya. The products in this range includes non-stick pans and pots, ceramic pans and pots, Plates, cups and food containers and also grill pan and pots and other kitchen appliances.
The Glassware range includes normal glasses, food containers, juice glasses, wine glasses and similar products.
CCTV Cameras & Accessories
We are soon launching a whole range of CCTV cameras and related accessories under our brand name SuperBox with the same being manufactured for us by a reputable manufacturer in China.Our products incorporate the recent technologies in the surveillance business.
Principal Customers, Industries & Geographical Zones
Our products targets different customer profiles from low end to high end and within different Geographical locations as below in summary.
Electronics-The Free to air decoder target’s low income to low middle income earners who do ot wish to subscribe for pay TV while out OTT product is aimed at people who are looking for premium TV content at a fee. The free to air product is aimed at about 70% of the Kenyan population where the terrestrial TV network is currently operational while the OTT product will be available mainly in main cities covered by the Fiber optic Cable and the 4G network currently being rolled out by the various operators in the country. The mix of distribution network here are our online shop at www.superbox.co.ke,electronic shops, and online retailers mainly Jumia.
Kitchenware, Tableware and Glassware
This segment mainly targets the upper middle to high end customers because of the high quality of product on offer and hence the price tag only fits in this category. This again will mainly be initially concentrated in Nairobi under our retails segment but will gradually be rolled out in other towns as we build on the brand. The key distribution network in this category is our own retail shops which are being supported by our Polish suppliers.
CCTV Cameras & Accessories
This segment mainly targets the upper middle class, upper class, private businesses, corporate businesses and government institutions to meet the current security needs. We not only provide the cameras but also the accessories such as cabling and Digital Video recorders (DVR’s)
We have the necessary human capital, financial and technical capacity supported by the business and our parent company locally and our Polish suppliery to run the business efficiently and profitably and any immediate and future need are covered at least in the medium term.
Technically we ensure all our products which are 100% imported meet the standards o the Kenya Bureau of Standards and each shipment big or small has to be accompanied by a Certificate of conformity as prescribed by the Kenya Bureau of standards under the Pre-shipment Verification of Conformity programme to ensure they are of the required standards. Such Certificates are only issued by Kenya Bureau of standards appointed agents in the country of origin.